Apple Software, head of retail at comprehensive reform

SAN FRANCISCO (Reuters) - Apple Inc CEO Tim Cook, on Monday replaced the head of their software and business executives the region's most radical shake for a decade after the embarrassing problem with a new mapping program is not well-known decision regarding stores.

Chief Software Scott Forstall, who oversaw the launch of the software and the much-criticized misallocation voice activated assistant Siri, Apple next year and serves as an advisor to cook now.

Forstall, is seen as a polarizing figure in Apple, which was heralded as one of the potential candidates for the top job at Apple. He is the director behind Apple criticized Maps application that the company announced with great fanfare in the summer.

Move, comes a little more than one-year tenure as CEO of Cook, described by Apple as a way to enhance "cooperation" in the hardware, software and services.

"These changes show Tim Cook stamping his authority on the business," said Ben Wood, analyst at CCS Insight. "Perhaps frustrated with the subject Maps, Forstall became the scapegoat."

Critics disaster off the map, prompting Cook to apologize to the customer is asking for the head of Forstall. "Apple's Scott Forstall has the problem?" Fortune editor Philip Elmer DeWitt wrote on 29 September.

Hand movements in liabilities is substantially greater than Cue, head of Internet software and services that help create the iTunes Music Store and the App Store. The 23-year veteran of Apple and responsible for cloud services and Siri and Apple Maps.

Apple said the search was conducted for a new retail chief John Browett replace retail team and report directly to Cook. Browett has angered retail store staff when he decided to reduce the number of retail employees.

Browett took as head of Apple stores earlier this year, replacing Ron Johnson, who become CEO of JC Penney.

Last week Apple released the second quarter in a row of disappointing financial results, and iPad sales fell short of Wall Street targets, damaging his record continued to bloom earlier investors expected.

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