Much as the U.S. two decades ago dedicated to The Wonder Years for a glimpse of simpler times, Russo waxing nostalgic for the communist period late eighties, coming-of age comedy that poked music West forbidden, cabbage, and a need to disinfect laundry. "For those who live in communism, you can see and remember the crazy things that happened," said Maria Smirnova, general manager at Sony Pictures TV and executive producer of the Russian production of the show. "Children do not grow, then you can look like anything." The eighties, as the spokesperson for sale in Ukraine, Latvia, and Estonia, is one of a growing number of films made behind the old Iron Curtain and is intended to export market. As the purchasing power of Eastern Europe grew, TV serial producers, including Sony (SNE), Amsterdam-based Endemol, and (TWX) Time Warner HBO, creating more original programming in Eastern Europe to provide a local alternative to their standard fare and soap imports shows police . And new programs are sold to pay-TV operator and a communicator with other European countries and even export to USPay-TV subscribers in Eastern Europe increased 16 percent from 2005 to 2010, according to Informa Telecoms and Media tagapagpananaliksik. In Western Europe, customers rose 8 percent, in the U.S. they fell 1 percent during the same period. While satellite and cable revenues in Eastern Europe is only about $ 8300000000 last year compared with $ 30.2 billion in Western Europe, Russia's Tricolor TV continent's fastest growing pay-TV provider, with approximately 9 million customers in its fifth year of operation, said Nick Thomas, a media analyst at Informa in London. Also manufacturers, driven by the rapid growth of the customer area, illustrated in the Czech Republic, Hungary, and Romania to get tax breaks and subsidies, and about a quarter of the cost benefits western europe.The programming new local touch on ways to import, show not called. Sony offers a cheerful eighties on things like jeans and procurement smuggling live fish for dinner, no small task under communism. Endemol is Made in the Soviet Union, a show about a Russian family set in the 1970s. In Bulgaria, Prague-based Central European Media Enterprises (CETV) Seven Hour Difference broadcasting, a drama about a former communist secret services during agent.In Czech Republic, in January, HBO aired the first original miniseries from the burning Bush, focusing on the events after the fire range Czech University students themselves to protest the Soviet invasion in 1968. "Communist stay away from the TV to become more intelligent and ambitious, and remained that way until now," said Agnieszka Holland, three times nominated for an Oscar of Poland directed by burning Bush. "People do not want just a stupid Comedy. There is a balance. "Local Shows not only resonate with the audience in the country, they are also more popular than imported programming to advertisers. They can continue to offer additional income if sold on DVD, streaming online, or export to neighboring countries or far away. HBO, for example, aims to show subtitled versions of Bush burning in the U.S. and then offer their streaming service, HBO Go. Series "commercially reasonable," said Antony Root, executive vice president of programming and production for HBO Europe. "We make ourselves more attractive to customers." Eastern Europe aim to replicate the success of Scandinavian languages in exporting local TV show. Denmark with Borgen, making the series the first woman prime minister of the country, is shown in English, French, and German, and Danish crime drama Kill was remade as a series in the U.S. Endemol, the largest independent production house in the world, with local content developed by the company venture in Moscow. The concept for the show, reality show Real Life Russian real story of loss and betrayal among family, friends, and adventure, has been sold to a company that makes local versions in Poland, Lithuania, and Kazakhstan. Endemol now aiming to export caramel, a drama about a Russian girl who can hear thoughts.At masculine Central European Media, Chief Executive Officer Adrian Sarbu original series said the company is more successful in the audience rather than to foreign production. Also take CME, co-owned by Time Warner, the film in Romania such as gypsy heart, about not having the population of Rome, and Options Lara, Croatia soap operas broadcast in the entire region. Requirements for this program are sold in the U.S., Middle East, and Latin America, said Sarbu. "We produce the myth and reality and entertainment for a fraction of the cost of content production in the studio," said Sarbu. "Not HBO reinvent the wheel here." Bottom line: the global production make more shows in Eastern Europe for $ 8300000000 Pay TV market and sell them abroad.
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