Car giant Nissan hikes into new sales record

Nissan car maker broke both the economic downturn and a series of national disasters globally to achieve record sales. Japanese giant, which serves 5462 people in the Sunderland plant said that worldwide sales for the Renault-Nissan Alliance partnership has increased by 10.3% to break through the barriers of eight million vehicles for the first time. Alliance, which was established as a strategic partnership in 1999 and the Russian AvtoVAZ Lada since Renault taking a stake of 25% in 2008, now owns 10.7% of the global car market. The percentage increased from 10.3% in 2010, driven by strong sales in the U.S. and emerging markets and marks consecutive year of growth for the group. Renault-Nissan Alliance CEO Carlos Ghosn said: "This alliance leverages the U.S. economic revival and gained significant market share in the region that will drive growth in the 21st century. "Double digit sales growth was solid progress - especially during a year in which we faced the earthquake and tsunami in Japan, the yen abnormal strength, and the financial turmoil in Europe."

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