'Star Wars': The Latest Disney Empire

"attacking that battle station is not my idea of ​​courage. It's more like suicide, "warned Luke Skywalker Han Solo in Star Wars the first film. As we know, the wild rebels took the risk paid off, and they managed to bring the Empire during the holy trilogy of George Lucas. The film may be a tactical battle between the proof of the time, but the $ 4.05 billion purchase (in) Walt Disney Lucasfilm best understood as an attempt to make the film production as risk-free as possible . At the analyst conference call following the announcement, Disney Chief Executive Officer Bob Iger asked, "What Star Wars movie came as a substitute, creative?" Answer: The non-movie Star Wars. Iger explained: "We absolutely determined that we would be better as the company released the sequel to Star Wars than probably most others, I will call those who have not already determined, the movie." It's not Wonder Iger expected to remove the risk from blockbuster filmmaking. This year, Walt Disney Studios released John Carter disaster and, in 2011, the Mars Need Moms, reported the biggest money loser in the history of film. (. Dazzle, Pixar and Disney Animation output companies do much better) Up next is a series of bet hedging is expensive, a new franchise candidates based on old material: prequel Oz: The Great and Powerful (opening March 8) : Johnny Depp in The Lone Ranger (July 3), and bad (14 March 2014), starring Angelina Jolie as a villainess from Sleeping Beauty. Iger noted, "One of the things we know the brand value and the property value is well known and loved." It describes Star Wars T, but can not apply to titles such as bad , the value of, say, can not be determined. With the acquisition of Lucasfilm, 2015 tent-pole slot went to a movie of Star Wars, as sure a bet as there is in the film industry. The irony is that Star Wars itself is a good example of Hollywood biggest risk taking. After being rejected by Universal Studios (CMCSA) and United Artist, Luke bizarre sci-fi scenario took Twentieth Century Fox (NWSA). As Lucas remembers Tom Shone blockbuster book, "says Alan [Ladd Jr., president of Fox] ..., 'I do not understand this movie, I do not understand at all, but I think you are a talented person, and I want you to do it. '"Dumped into theaters inauspiciously in late May, when the audience thought his son was still in school, Star Wars attracted a large crowd. The multitude of fans kept the franchise since the printing of money (about $ 33 billion so far, integration of worldwide box office, DVD sales and merchandise). In fact, with a relatively modest budget of $ 40 million dollars, Star Wars was not now for the big swing as recent budget gambits. And even Hollywood is not immune to surprises: Who would think Liam Neeson will win the fanboy love instead of her roles in Star Wars or Batman series, but the Taken, $ 25 million movie revenge surprising, very specific range? skills demonstrated by Lucas Star Wars creator of the original film franchise of contemporary studio refused to maintain even their favorite filmmakers. Nerd-God became famous auteurs today introduced the original concept in television (JJ Abrams and Joss Whedon), independent films (Christopher Nolan), or animation (Brad Bird), but their tents in the Hollywood live-action credits are the property was existed before such as Star Trek, The Avengers, Batman, and Mission: Impossible. James Cameron's Avatar exception that proves the rule: these days, if you want to make a movie event based on the original screenplay in a galaxy far, far away, you should have written and directed the film Grossing of all time . It is a sign of the times Lucas-worshiping Abrams, Whedon, and Cameron all have their next film lined up: an extension of Star Trek, The Avengers, and sales for Disney Avatar.George Lucas will give a new generation of writers and directors the chance a movie Star Wars. But it reduces their chance to create the next Star Wars.

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