Thursday

Guinness: Kinect sets record as fastest-selling consumer electronics device

Microsoft's Kinect camera system is all about movement, but no one could have imagined it would move this quickly.

The company today revealed some startling sales info for the motion-control device. According to Microsoft, since launching in November of 2010 they've sold over 10 million Kinect sensors worldwide. Even more impressive is the rate at which those units were sold: in its first 60 days (between November 4, 2010 and January 3, 2011), eight million Kinects were sold, an average of 133,333 Kinects per day.

Big numbers? To Guinness World Records, they're pretty much the biggest ever. The record-tracking authority has officially stated that Kinect is now the fastest-selling consumer electronics device of all time, outpacing even Apple's iPod and iPad during their equivalent launch periods.

"The sales figures here speak for themselves," said Gaz Deaves, Gaming Editor for Guinness World Records. "According to independent research, no other consumer electronics device sold faster within a 60-day time span, which is an incredible achievement considering the strength of the sector."

Make note of that little "within a 60-day time span" caveat, because, well, it's sort of a huge caveat. Labeling something the "fastest-selling" of its kind depends greatly on the time period you're working with. The 60-day sales record seems somewhat arbitrary, although no less impressive a feat.
Microsoft also announced that over 10 million standalone Kinect titles have been sold.

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